Behavioral science in public health explores how human behavior influences health outcomes and how it can be shaped for better well-being. This book covers key psychological, social, and environmental theories that guide behavior change. Topics such as health belief models, social cognitive theory, and stages of change are examined in detail. Strategies like health communication, incentives, and policy interventions are also discussed. The book highlights how understanding behavior can lead to more targeted and effective health interventions.
Benedict Howell is a behavioral scientist with over two decades of experience examining the psychosocial factors influencing public health. His academic work bridges cognitive theory and real-world community interventions, often focusing on behavior change strategies in at-risk populations. He has published extensively in high-impact journals and has provided expert consultation for international health organizations. He also contributes to curriculum development in graduate public health programs. His scholarly interests revolve around mental health promotion, health education, and social behavior dynamics in community health.